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Exchange is the focus exchanges are carried out by business firms, and also by non business organisations and even individuals. In fact, it must lie in society since a business enterprise is an organ of society. This enables regional differences to appear in marketing research. Abstract of the united states county and city data book industrial. Marketing and management university of mississippi. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. International marketing exam notes marketing and marketing management marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways. Marketing and the 7ps the national social marketing centre. Marketing management book pdf free download mba books. Examining the application and execution of marketing principles, this comprehensive collection of textbooks explores the processes and decisions involved in the creation, communication, sale, and distribution of products and services. Marketing is designed to bring about desired exchanges with target audiences for the purpose of mutual gain. Lastly, the need and means of parents involvement in school affairs is presented in unit four.
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